If You’re Selling a Digital Product, You’re a Scammer

Based on a true-ish story — usernames are cleverly modified

Some day in 2018:

A very successful entrepreneur is live-streaming on Youtube. He’s teaching viewers how to build a digital marketing business as he did. We’ll call him Todd B.

About an hour into the presentation, the chat room is lighting up with flattering comments about how valuable the information he was dishing out is.

• “Best free training ever,” says DanWoffy
• Me: “Loving the content/value. Wish I had known this 10 years ago”
• BrentLeigh22: “Wow, just wow. I’m so inspired. I can totally see myself succeeding as a digital marketer”
• “I have never heard of Todd B before, but my mind is blown. Finally, someone who I can respect.” Says Pragmatic Crystal

Throughout the presentation, comments like this keep pouring in. Pragmatic Crystal is the most enthusiastic of them all.

“I wish I had not wasted thousands of dollars buying hyped-up courses from all those fake gurus.” This is a goldmine — she keeps going.

By the 90th minute, the chat room is about to combust with enthusiasm and appreciation.

With the exception of a troll or two doing what trolls do, everyone feels…